SELF— CARE SATURDAY
Celebrating 10 Years of Clinical Skincare.
Agency - Urban Skin Rx In-House
THE CHALLENGE
How can Urban Skin Rx properly celebrate their 10th anniversary of their expertise in clinical skincare and melanin-rich skin?
THE ANSWER
With Fantasia being the first celebrity endorser of the brand, Rachel and Fantasia decide to celebrate their “10 Year Friendaversary” with plans to go out and hit the town. They plan a Self-care Saturday together featuring candid and funny moments as they apply products and drink rosé in opulent fashion. However, as the lavish day of pampering continues we end with them falling asleep in their robes and never making it out.
THE EXECUTION
Social. Targeted Placement. Paired with the launch of the seasonal USRx Beauty Box, all assets were executed with a social-first approach in mind. From the content stories to digital ads and giveaways, Urban Skin Rx’s 10th Anniversary was fully celebrated on most social platforms.
“My favorites! ❤️ And actually Fantasia is the reason I tried your products 💪🏾”
