White Tea Eau de Toilette

Art Direction, Global 360 Campaign. Celebrating the next evolution of the White Tea franchise with a modern, elevated campaign that reflects its wellness positioning, refined floral profile, and global appeal. An invitation to step into a sanctuary of light, air, and luxury. This campaign offers a mindful escape, inspired by the quiet power of natural landscapes and gentle sunrises. Simplicity and elegance create a space to reconnect, bringing you back to yourself.

Model Photographer & Director: Oghalé Alex
Still Life Photographer: Dylan Griffin, Steve Maya