5th Avenue NYC Desire

Art Direction, Global 360 Campaign. A New View of 5th avenue. The new, sweet, sophisticated scent, NYC DESIRE, adds a delicate, inviting aspect and new relevance to the 5th avenue collection, drawing in new followers and increasing attention and engagement. This campaign conveys the impression of someone manifesting their desires and making them come true, incorporating a magnificent view of a bustling metropolis paired with a daring narrative and a bold gold and black palette. Its wish is to grant every era the possibility for a gourmand fragrance with depth that still feels light and luxurious.

Model Photographer & Director: Brandon Harrington
Still Life Photographer & Director:  Brandon Harrington
Still Life Photographer: Steve Maya