BUT FIRST, SUNSCREEN.
Supergoop! is the sunscreen for Every. Single. Day.
THE CHALLENGE
Sunscreen isn’t known to be the most glamorous beauty product, nor a necessary product for everyday skincare. Some products are sticky and can leave an unpleasant residue. With the bad rap sunscreen receives, how can Supergoop! convince consumers to use their product daily?
THE ANSWER
Show consumer that before they do anything to their face, sunscreen comes first. The benefits of the Supergoop! Unseen Sunscreen being weightless, invisible, and great under makeup is just a plus.
THE EXECUTION
Print. Social. Targeted Placement. Product Development. In order to show that Supergoop! Unseen Sunscreen is a beauty essential, we met the consumers where they were at. From point of purchase to scrolling aimlessly at 3 AM, the emphasis was always placed on putting sunscreen first.
“Supergoop! Unseen Sunscreen all the way! The way it looks and feels on your skin is amazing, and it’s a pretty good deal considering how long it lasts.
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