WHERE DO I START?
THE CREATIVE
01 Deliverables
02 Process
03 Client Types
04 Inquiry
Through a combination of compelling visual expression, close attention to detail and strategic rationale I help bring brands to life by telling their unique stories. I understand how important it is to create a brand identity that not only captivates your target demographic but propels your business into the realms of long term success.
Branding extends far beyond tactics and visuals, it’s the feeling it evokes when people see it for the first time, it’s the way it is able to grown with its audience overtime whilst still remaining true to the brand values. Ultimately design is an investment, but when done right, one that can bring so much value and growth.
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Most of the clients I have worked with have grown their businesses from a culmination of hard work, passion and addressing a niche with an innovative product or service. But for so many of them this process eventually reaches the point where their plans and ideas need to be translated into something real that truly reflects them as a business. They need someone experienced to look at things objectively and strategically in order to nurture their brand with the growth and success it needs.
BRANDING
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Key Deliverables
Primary Logo | Secondary Submarks | Color Palette | Brand Typography | Visual Mockups | Illustrations/Patterns | Brand Guidelines | Final Files
Additional Services
Packaging Design | Print/Digital Design | Social Media
ADDITIONAL INFO
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Retainers can be booked in 6 and 12 month blocks. These are for those that require a few days each month for ongoing items.
Can I just buy a logo?
I only offer branding packages at the moment.
CREATIVE PROCESS
01 Inquiry
It all begins with a quick inquiry form to help me learn more about your project and build a quote based on your specifications. If approved, a contract and invoice for a 25% deposit will be sent over to book in the studio time. If you feel there is something that needs adding or taking away, there’s still time to make adjustments at this point.
02 Develop
Once you’ve signed our proposal, contract and sent over the deposit, your studio time will be booked in. You’ll then receive a set of provisional key dates. This is the time where we will schedule in a consultation call to discuss your in-depth graphic needs. From here we’ll start to build the foundations of your brand by focusing on the brand strategy.
03 Explore
Once the brand strategy is approved and we’re all on the same page, we will start exploring the brand aesthetics. We’ll consider everything from logos, sub-marks and illustrations to colors, patterns and typography. Visual mock-ups will be used to illustrate how your branding components would work together in the real world.
04 Refine
Once the branding exploration has been presented to you, you will be given the opportunity to feedback. We will allow up to (2) two rounds of revisions to refine the designs further if necessary. After (2) rounds of revisions, please note you are subject to additional payment.
05 Complete
Final brand assets and Brand Guidelines will be organized, packaged and released to you once we have received the final 75% payment.
CLIENT TYPES
THE ENTREPRENEUR
You have an amazing idea for a business and a lot of time has already gone into planning it all out. But you recognize the importance of investing in good branding at the beginning, you know that you need something that reflects your brand but also captures the attention of your target audience.
The Re-Brander
You have an existing product or service and may already be a few years in to your business. Things may be going well but you feel as though there’s potential for things to be going even better! The current identity may have served its purpose when you were just starting out, but now it feels dated and no longer represents you.
The Consistency Seeker
Your current brand doesn’t feel united. There’s no clear definitions of the brand style and it feels disjointed. This is making it difficult to produce things like social graphics because you don’t have anything to guide you. You need a brand that feels consistent and has clear style guidelines that you can refer back to.