ART DIRECTOR
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bernette

bernette

The sewing machine for all your ideas.

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THE CHALLENGE

bernette - a brand under BERNINA Textile Group - is lacking in brand awareness among both consumers and BERNINA dealers. Is it possible to differentiate bernette from competitors to strengthen the brand?

THE ANSWER

Show the occasional sewist that making is everything. It’s fun, therapeutic, and satisfying. But, making is at its very best when the machine that brings it to life is super capable, incredibly reliable, always innovative, and most definitely affordable. That machine is bernette. Because bernette is made, for all your ideas.

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THE EXECUTION

In order to bring bernette to life in a way that was fun and appealing, but not stepping away from the 30 years of expertise in the sewing industry built on Swiss precision, this campaign utilized bright colors and recognizable shapes to emphasize the machines usability and range.

The bernette sewing machines are an appliance that is a beginner’s best friend. Since it comes fully equipped with all the necessary accessories and basic stitches, it’s safe to say this bernette has already made a solid start in accomplishing this goal.
— Sewing From Home
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