BE ROOTED.
Be Rooted in Culture, Reflection, and Who You Are. Black Owned.
Agency - Ruth Creative / Creative Director - Adriana Dickerson
THE CHALLENGE
In the oversaturated market of stationery and gifts, how can the Be Rooted brand stand out amongst the crowd, but most importantly, empower women of color?
THE ANSWER
Create fun, yet trendy illustrations to display on stationery that not only resonate with the target consumer, but provide a sense of inspiration and motivation.
THE EXECUTION
Print. Social. Packaging Design. Illustration. In order to disrupt the market, Be Rooted met the consumers where they were at on social media.
“I love my Be Rooted journal! The binding and cover are well made, the pages are thick and lined, and the cover screams black girl magic. I can’t wait to take this back into the workplace as a small reminder of who I am!”
