PERFECT PASTA in 60 SECONDS
Barilla® Ready Pasta is a delicious, fully cooked pasta that's ready in the microwave in just 60 seconds.
Agency - Two x Four / Creative Director - Adam VonOhlen
Product Launch: Supported concept, art direction and design for the global campaign reaching brand touchpoints; digital, retail, pr and advertising
THE CHALLENGE
With the new launch of Barilla® Ready Pasta, how can the brand showcase the product’s speedy yet nutritious nature?
THE ANSWER
Craft short :15 second videos that target the consumers who take the delegation of time very seriously. Calling all moms!
THE EXECUTION
Digital. Social. With placement on Pinterest, Instagram, and Facebook, Barilla was able to show their new Ready Pasta to the consumers that needed a healthy, nutritious, and fast meal. The working parents.
“Last night’s dinner! Ready anywhere, Ready anytime. Thank goodness because me + hangry = bad for everyone! ”
