To emphasize the dangers of ignoring our planet, our partnership with Greenpeace reveals the consequences.
There are people that say that global warming is not a threat. We call them jerks: People that know global warming is a threat, but they simply don't do anything about it.
Some facts: Nasa-Climate Change: Vital Signs of The Planet.
Adapt Global Warming effects to a 'Nutritional Fact' table format to better explain the environmental impact of jerks' daily activities. Enough with the BS, we need #JerksWhoHelp.
We created a series of nutritional facts that emphasized your personal global footprint across print, digital, and OOH activations.
While the nutritional facts tell of a harsh reality, the Greenpeace landing page allows for the viewer to clear their conscious.