ART DIRECTOR
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Greenpeace

#JerksWhoHelp

To emphasize the dangers of ignoring our planet, our partnership with Greenpeace reveals the consequences.

 

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THE CHALLENGE

There are people that say that global warming is not a threat. We call them jerks: People that know global warming is a threat, but they simply don't do anything about it.

Some facts: Nasa-Climate Change: Vital Signs of The Planet.

THE ANSWER

Adapt Global Warming effects to a 'Nutritional Fact' table format to better explain the environmental impact of jerks' daily activities. Enough with the BS, we need #JerksWhoHelp.

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THE EXECUTION

We created a series of nutritional facts that emphasized your personal global footprint across print, digital, and OOH activations.

While the nutritional facts tell of a harsh reality, the Greenpeace landing page allows for the viewer to clear their conscious. 

 
The only way forward, if we are going to improve the quality of the environment is if everyone get involved.
— Richard Rogers
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